| Area | Internal rule |
|---|---|
| Cleaner budgeting rate | £18 per cleaner-hour; practical pay range £17-£19 |
| Regular recurring cleaning | £25 per cleaner-hour; 2-hour minimum |
| One-off standard cleaning | £30 per cleaner-hour; 2-hour minimum |
| Deep cleaning safeguard | Higher of property starting price OR ~£30 × estimated cleaner- hours |
| End of tenancy safeguard | Higher of property starting price OR ~£33 × estimated cleaner- hours |
| Airbnb / short-let target | Approximately £26-£28 per cleaner-hour |
| Commercial target | Usually £27-£28; £25-£26 high-volume/simple; £30+ demanding/awkward |
| Commercial minimum visit | £50 |
| Specialist subcontractors | Target ~25% gross margin; aim for £25-£30 minimum gross profit standalone |
| Service | Client rate | Cleaner @ £18 | Gross profit |
|---|---|---|---|
| Recurring - 2 hours | £50 | £36 | £14 |
| Recurring - 3 hours | £75 | £54 | £21 |
| Recurring - 4 hours | £100 | £72 | £28 |
| One-off - 2 hours | £60 | £36 | £24 |
Operational note: recurring £25/hour work is best allocated, where practical, to cleaners costing £17-£18/hour. Do not vary the customer rate simply because a particular cleaner costs £19/hour.
| Property | Starting price |
|---|---|
| Studio / 1 bath | £130 |
| 1 bed / 1 bath | £150 |
| 2 bed / 1 bath | £190 |
| 2 bed / 2 bath | £230 |
| 3 bed / 1 bath | £240 |
| 3 bed / 2 bath | £280 |
| 4 bed / 1 bath | £290 |
| 4 bed / 2 bath | £330 |
| 5+ / large | Bespoke |
| Area | Guide |
|---|---|
| Additional bedroom | +£30 starting adjustment |
| Additional bathroom | +£45 |
| Additional reception / living room | +£30 |
| Separate dining room | +£25 |
| Utility room | +£20 |
| Large / second kitchen | +£30-£45 |
| Substantial hallway / landing / stairs | +£20-£30 |
Condition A – Maintained: base price likely applies. Condition B – Heavy: calculate additional cleaner-hours at about £30/hour. Condition C – Very heavy/neglected: require photos/video or a viewing and issue a bespoke quotation.
| Property Starting | price |
|---|---|
| Studio / 1 bath | £175 |
| 1 bed / 1 bath | £195 |
| 2 bed / 1 bath | £240 |
| 2 bed / 2 bath | £280 |
| 3 bed / 1 bath | £290 |
| 3 bed / 2 bath | £330 |
| 4 bed / 1 bath | £350 |
| 4 bed / 2 bath | £390 |
| 5+ / large | Bespoke |
Use ~£33 per estimated cleaner-hour as the internal safeguard. Standard oven interior, empty fridge/freezer and empty cupboard interiors are included. Professional carpet/upholstery extraction is separate. Do not promise a deposit guarantee.
| Property | Starting price |
|---|---|
| Studio | £55 |
| 1 bed / 1 bath | £65 |
| 2 bed / 1 bath | £85 |
| 2 bed / 2 bath | £100 |
| 3 bed / 1 bath | £110 |
| 3 bed / 2 bath | £125 |
| 4+ | Bespoke |
Target ~£26-£28 per cleaner-hour. Host-provided clean linen change is included. Laundry/linen supply is separate. Excessive guest mess should be evidenced with before photos and charged for additional labour. Volume discounts should only be exchanged for meaningful guaranteed volume.
| Contract type | Target rate |
|---|---|
| High-volume / simple recurring | £25-£26 per cleaner-hour |
| Standard commercial | £27-£28 per cleaner-hour |
| Demanding / specialist / awkward hours | £30+ per cleaner-hour |
Monthly recurring revenue formula: hours per visit × visits per week × 4.33 × selling rate. Price initial/deep cleans separately. Factor products and equipment into the contract rather than silently absorbing them.
Default target customer price = subcontractor cost ÷ 0.75, then round to a sensible retail figure. This produces a 25% gross margin. On standalone specialist jobs, aim for at least £25-£30 gross profit. Combined packages may be adjusted when the overall job margin remains healthy.
| Specialist cost | Approx. 25% margin retail |
|---|---|
| £80 | £107 |
| £100 | £133 |
| £120 | £160 |
| £150 | £200 |
| £200 | £267 |
| Add-on | Price |
|---|---|
| Oven interior | £50 |
| Fridge interior | £25 |
| Fridge/freezer | £35 |
| Inside kitchen cupboards From | £35 |
| Interior windows | From £30 |
| Balcony | From £30 |
| Additional WC | £30 |
| Additional bathroom | £45 |
| Utility room | From £20 |
| Conservatory | From £35 |
| Heavy pet hair | From £30 |
| Carpet / upholstery | Bespoke |
Treat these primarily as add-ons to a main service. Avoid uneconomic standalone call-outs; apply an appropriate minimum service value.
